Wedding Venue Website Design

Specializing in wedding venue and wedding planner industry website design.

14 snowmad digital seo website marketing colorado agency web design e1642380133596
12 snowmad digital seo website marketing colorado agency web design

Wedding & Event Venue Web Design & Marketing

You want more qualified wedding couples clicking on your wedding industry website & scheduling a property tour.

We know the struggles you face in the wedding industry. The competition for reaching engaged couples and wedding vendors gets fiercer every day as more wedding venues and wedding professionals et online-savvy. Most wedding couples book their wedding venue within the first few months of getting engaged – make sure they find your website and fall in love at first click.

You need a turnkey, cost-effective website that couples love with minimal interruption to your business. More importantly, you need a site that educates the couple about your unique wedding services and convinces them to schedule a property tour. We know you don’t want to spend your time with brides and couples that have a lower budget than you can offer or aren’t a good fit for your business. Our visually compelling wedding websites sites are built with conversions in mind and every scroll brings them closer to contacting you for their next wedding or event.

A website is a big investment for you. Depending on the complexity, our web design projects cost between $3,500 -$10,500 with flexible payment options available. It’s an invaluable investment – with just one wedding or event booking through your website, you’ll make your money back. If you’re unsure where to start with your planning or event venue website design, contact us below and we’ll evaluate your website and marketing to see where we can help you improve and outperform your competition.

Still here? Keep reading for the best practices for wedding industry websites.

Do you own a wedding venue or wedding business? If so, congratulations! You are in the wedding industry, which is one of the fastest-growing industries. To be successful, your wedding website must reflect how awesome you are and what you have to offer couples.

Every wedding business’s website is different, but some mistakes seem to be repeated. I’ll share the best practices for your wedding venue website.

Write warmhearted copy that tells the story of your wedding business brand.

Your wedding venue website design is important, but your copy is equally as important. The wedding experience is an emotional process for couples and your venue website has to speak to couples.

Include easy-to-access, upfront, and transparent information.

What does your website do for me? Why should I be there? If you don’t straightforwardly answer these questions from the get-go, people will bounce off your site faster than they can say “I do.” The home page is your best opportunity to establish what’s so great about this venue – and it needs to make an impression fast! You must include pricing/investment/package info, how to schedule a tour, FAQs, and event space virtual tours. If you want to woo them, show them some real wedding inspiration from real weddings at your venue.

Make your wedding venue website a good experience.

A good layout is crucial to the success of your wedding venue website. You want your website to be easily navigable for the customer because it will make their lives easier and they’ll enjoy their experience on your site more!

Don’t forget that if you have different packages on your site, each one should be easy to find. Make sure that customers can easily compare the different prices.

Don’t have too many items on your menu – this will confuse people! If you do offer packages or a different event type, consider adding them as toggles so people can see the differences.

Not only do you want happy and educated wedding couples, but also ones who don’t get frustrated with navigating around your site. They’re going to leave without contacting you, and that’s a missed opportunity to book a prime wedding date…all due to poor website design.

Here’s what to include in your navigation and layout.

Keep it as simple as possible and guide them to do what you want them to do. If you want them to visit the home page, then the wedding page, and then pricing, and finally to book a tour, then do just that! Don’t have too many calls to action or buttons – it’s confusing and they won’t know which to pick and will leave your site, trust us.

Nowadays, we remove the “ABOUT US” page altogether or keep it in the footer. Wedding couples (and Millennials) are all about “me me me”, so they’re not focused so much on the about page information, as cool as you and your backstory are.

Use these tips when creating your venue’s website on WordPress.

– Use small (optimally sized) wedding photos instead of big photos and images for headers, logos, gallery, etc. Bigger photos usually mean longer load time! Make sure they are sized appropriately for mobile devices so that visitors can navigate without difficulty if they’re viewing the site on their phone. Photos that are served as. webp instead of .jpg or .png are favored by Google.

– Don’t put too many plugins on your wedding venue website, only the ones that are necessary. You don’t need Google Analytics plugins or plugins to insert Instagram feeds or other clunky plugins. They only slow your website down and deter potential site visitors.

– Use Rank Math’s SEO plugin instead of Yoast. It’s less bloated and has more features, and won’t slow your website down. You can even import your Yoast SEO settings into Rank Math.

– Use an optimization plugin such as Light Speed Cache. This will finetune your website and help your site speed.

Less is more. If you’re a venue owner and you need more help than listed above, reach out to us!

Get their undivided attention by using SEO best practices.

The wedding and event industry is saturated, as you know. Directory listings will always have the top spots on Google for wedding venue searches because they pay thousands to do just that. Speaking of the Knot…

Does your site matter more than your venue listing on directory websites?

Yes and no. You’ll likely never outrank TK outside of local listings (local listings matter more, anyway), but you should at least have a free search listing on TK to have a backlink to your website.

We always encourage wedding industry clients to spend their money on Google Ads and SEO over TK.

Why? On TK, you’re competing with a gazillion other wedding and event venues. Once millennials fill out that generic form (“Hi, we’d love more information about your venue!”) that gets sent to you, they’re bombarded with fifteen other event venues to look at. Then your event venue becomes less special to them.

Here are some final tips and ideas to help you shine.

Millennials and couples are in the beginning stages of their search and planning their weddings, especially the venue and wedding vendors search, are usually pretty clueless. They’re all over the place, from googling wedding ideas on Pinterest to searching for gold star-themed weddings.

If you can prove that you are an invaluable resource to them when planning their weddings, they’ll already have a closer attachment to you than other unhelpful websites.

Suppose you have ideas, tips, vendors, past events, an updated gallery, or even better – a virtual tour of your venue spaces, reviews, tools, budget calculator, inspiration, a photo gallery, video gallery, team members, and other useful information. In that case, they’ll be able to make a much more informed decision.

We only work with a handful of venues.

Whether you’re in London or LA, we only work with one venue in a geographic radius, so you don’t have to worry about us working with your competitors on their site or SEO. Sorry San Francisco, Mountain House Estate’s claimed us!

Good luck with your website design!

We hope this blog post has been helpful. Please contact us if you have questions about your web design, SEO strategy, marketing plan, or anything related to weddings, ideas, tips, digital content, and website maintenance!

“The re-design of our website is awesome! We’ve referred several other happy customers to Elizabeth and will continue to do so.”

– Lane Nittler, Owner of Mountain House Estate in Cloverdale, CA

top 3 qualities of the best wedding venue sites


A Stunning, Mobile-First Design

According to The Knot, 92% of wedding couples use their phones for wedding planning, meaning your website (and landing page) has to be designed mobile-first. Thanks in part to social media, Millennials expect to scroll on their phones and they won’t wait long for your site to load, so your website has to be responsively designed and optimized to load fast.


SEO Optimization

If your website isn’t on the first page of Google, wedding couples simply won’t find you. The best wedding venue websites are optimized for the keywords that wedding couples are searching for, such as “wedding venues near me.” But SEO also entails optimized title and meta descriptions, page speed, mobile responsiveness, user experience, optimized blog posts, backlinks, and so much more.


Upfront Information & Helpful Tools

Wedding couples shopping for a venue want to know four things: what you do and where you’re located, whether you’re a professional and expert at executing weddings, what’s included in the price, and if you’re in their price range. Even if your website copy is warm and fuzzy and has a great story about how you started the wedding venue, they really just want to know if they can picture your wedding at their venue.