Every wedding venue’s website is different, but some mistakes seem to be repeated. This blog post will share the four most common mistakes people make on their wedding venue websites. Hopefully, you’ll avoid these pitfalls and can update your site!
Mistake #1: Not Enough Info on the Home Page
What does your website do for me? Why should I be there? If you don’t straightforwardly answer these questions from the get-go, people will bounce off your site faster than they can say “chia pet.” The home page is your best opportunity to establish what’s so great about this venue – and it needs to make an impression fast!
A hero video is not a great way to display info about your wedding. No one will sit and watch your hero video; they’re already scrolling down the page. Not to mention, hero videos slow down a website tremendously. Find the very best image that you have and make that your hero image. Then, overlay it with “your information (who, what, where).” For example:
Title: The Magnolia Terrace
Subtitle: A Secret Garden Wedding Venue in Frisco, TX
The first thing people see when viewing your website are those big ol’ thumbnails. Make sure that each one tells a story or highlights something unique about this place; in other words, be descriptive as possible without getting too wordy.
Your wedding venue website should include pricing, site tours, catering menus if applicable, and the all-important contact page. Your customers will appreciate it!
Besides, if you don’t have your pricing upfront, do you want to deal with those tire kickers? I’m thinking no!
It’s essential to think about your customer and what they need. They want an excellent, clean site that gives them all the information they’re looking for – preferably without having to contact you first!
Including contact information on the website is not just helpful for customers: it can be invaluable in case of an emergency or any questions.
The first thing people see when accessing your website are those big ol’ thumbnails. Make sure that each one tells a story or highlights something unique about this place; in other words, be descriptive as possible without getting too wordy. Your job is to sell people on booking their wedding at your venue and convince them why they should host the most important day of their life there.
Mistake #2. A poor layout that is hard to navigate
The second mistake is that your website has too many navigation buttons. Your main goal should be to provide information on inclusions, amenities, packages, pricing, and a contact form. Your website should have seven or fewer menu items; otherwise, it’ll overwhelm visitors.
The third issue people often have with their site is not upfront about what package prices include or don’t include. This includes amenities such as catering, alcohol, set-up time before ceremony/reception starts – anything that could be considered “special” that might come up during conversation when comparing venues. If it’s important enough for them to know ahead of time, then put it front and center on your homepage or contact.
A good layout is crucial to the success of your wedding venue website. You want your site to be easily navigable for the customer because it will make their lives easier and they’ll enjoy their experience on your site more!
Don’t forget that if you have different packages, each one should be easy to find. Make sure that customers can easily compare the different prices. Don’t have too many items on your menu – this will confuse people! If you do offer packages, consider adding them as toggles so people can see the differences.
Not only do you want happy and educated wedding couples, but also ones who don’t get frustrated with navigating around your site. They’re going to leave without contacting you, and that’s a missed opportunity to book a prime wedding date.
Mistake #3. Too much information about your venue and not enough about your unique selling proposition.
It would help if you highlighted your unique selling proposition to outperform your competitors because wedding couples are looking at their website, too.
Information about your property and what you offer are essential factors in the wedding couple’s decision-making. They should be at the forefront of your site instead of hidden away on your “About” page.
This applies to both traditional venues with a lot of different features and destination spots with one or two big selling points. You need to tell all potential customers why their money would be more valuable spent booking with you than elsewhere. Information like date availability, pricing options, capacity (in terms of headcount), amenities available for an additional cost, restrictions/guidelines – everything pertinent to help them make a decision-should get top billing on your website, especially your HOME and WEDDING pages.
It would help if you put these points on the contact page. You want potential customers to feel like they know what you’ll provide before they start asking questions and filling out forms.
But don’t annoyingly display your information. Blocking content with intrusive popups that ask for more information than is necessary (such as your social media links or special offers) will drive away visitors.
Too many pages can frustrate visitors when trying to navigate a site that doesn’t offer clear pathways from the homepage > resources/pricing info.
Mistake #4. Outdated web design (even if it doesn’t look dated to you!)
You may think your website looks great, but I hate to tell you that some wedding couples might not. It’s an awkward conversation that I have with many wedding venue owners. Even if your website has been recently redesigned, it might not have been designed by a wedding industry expert who knows what wedding couples are looking for.
Web design trends change over time, and your site might be looking dated even if it doesn’t feel that way to you. Web designers are always coming out with new techniques in web design, so the more current your website looks, the better. You’ll also want to make sure your colors match a few of today’s popular wedding themes (think: blush pink).
It may not seem like an important thing when there is so much on your plate, but trust me – as soon as the wedding couples visit their first few venue websites, they will automatically compare yours to a few other venue websites that have great designs. If people don’t notice how fantastic everything else about your venue is because the design of your website is dated, they’ll default to their next choice.
We hope that this blog post has been helpful to you. Please feel free to contact us if you have any questions about your web design, SEO strategy, marketing plan, or anything else related to digital content and website maintenance!