(And Other Ways Your ‘About’ Page Is Sabotaging Your Brand)
Let’s have an intervention about that “Fun Facts About Me!” section on your website. You know, the one where you tell perfect strangers about your hot sauce obsession and your trap music preferences like you’re filling out a dating profile from 2015. And while we’re here, let’s talk about reliving your own wedding story like it’s your entire personality.
The Generic “Fun Facts” We’re All Tired Of Seeing
- “I’m obsessed with [insert basic beverage here]!”
- “My dog is my whole world!”
- “I love to travel!”
- “I can’t live without [insert food]!”
- “Random fact: I have [X] siblings!”
Groundbreaking stuff there, bestie. Really helping couples decide if they want to trust you with their $50k wedding.
The “My Wedding Made Me a Wedding Pro” Syndrome
Oh, and let’s talk about this one. You know the bio:
“After planning my own PERFECT wedding in 2019, I realized this was my calling! Now my husband and I run this venue together, and we love reliving our special day through our couples!”
Stop. Just stop.
Here’s the hard truth:
- Your couples don’t care about your wedding
- They care about THEIR wedding
- Your wedding was three years ago
- The industry has changed
- They need current expertise, not nostalgia
Husband & Wife Teams: A Special Note
Listen up, power couples running venues together. Your couples don’t need:
- The story of how you met
- Your entire wedding gallery
- Your proposal story
- Your honeymoon adventures
- Your “perfect day” relived
They need to know:
- How you work together to solve problems
- Your unique skills and perspectives
- Your current industry expertise
- Your venue management experience
- Your ability to bring THEIR vision to life
Wedding Planners, This Is For You Too
Just because you had a wedding doesn’t make you a wedding expert. Stop leading with:
- “My own wedding taught me…”
- “When I was a bride…”
- “At my reception…”
- “My wedding mistakes…”
- “My perfect wedding day…”
Start sharing:
- Your professional training
- Your real client successes
- Your industry knowledge
- Your unique approach
- Your actual expertise
Why These Lists Are Actually Hurting Your Brand
Every time you post a generic fun facts list, a brand strategist loses their will to live. Because:
- It screams “I copied this format from another wedding pro!”
- It tells couples absolutely nothing about your actual value
- It makes you sound exactly like everyone else
- It wastes prime website real estate
- It gives big “first day on Instagram” energy
What Couples Actually Want to Know About You
Spoiler alert: It’s not your hot sauce preferences or your football allegiances.
They Want to Know:
- How you handle wedding day chaos
- Why you’re actually good at what you do
- What makes your approach different
- How you’ll make their day better
- Why they should trust you with their wedding
The Personal Details That Actually Matter
Instead of telling them about your coffee addiction (groundbreaking), share:
- The wedding crisis you handled like a boss
- The unique perspective you bring to celebrations
- The moment you realized this was your calling
- The way you think differently about weddings
- The value only you can bring to their day
How to Share Your Personality Without the Cringe
Stop with the generic lists. Start sharing:
Stories That Show Your Expertise: “That time I saved a wedding during a power outage? Yeah, let’s talk about why having a prepared planner matters.”
Values That Impact Your Work: “My background in crisis management means I treat Plan B with the same attention as Plan A.”
Experience That Sets You Apart: “After 100+ weddings, I’ve learned that the most beautiful moments often happen off-schedule.”
What Your Website Should Actually Say
Instead of: “Fun fact: I put hot sauce on everything!”
Try: “Want to know why I’m obsessed with backup plans? Because after handling 200+ weddings, I’ve learned that the best celebrations look effortless because someone thought of everything that could go wrong.”
The New Rules of Personal Branding
- Share stories that showcase your value
- Tell couples why you’re good at your job
- Show your personality through your work
- Make every detail relevant to their wedding
- Save your hot sauce preferences for your personal Instagram
But What About Being Relatable?
You can be relatable while still being professional. Share:
- Your approach to wedding day challenges
- Your unique planning philosophy
- Your real client success stories
- Your genuine wedding wisdom
- Your actual professional value
The Bottom Line
Stop trying to be quirky-relatable and start being valuable-relatable. Your couples don’t need another bestie who loves tacos and Target. They need a wedding professional who can make their day amazing.
Ready to update your about page?
P.S. If you’re reading this and starting to sweat about your own “fun facts” list, don’t worry. We’ve all been there. But now that you know better, do better. Your brand will thank you.
