Part of the Snowmad Sassy Business Corner: quick, blunt marketing lessons for wedding venues that want more inquiries and less nonsense.

dusty bios

And other ways your About page is sabotaging your brand.

Let’s have an intervention about that “fun facts about me” section on your website.

You know the one.

The one where you tell perfect strangers about your hot sauce obsession, your dog, and your travel addiction like you’re filling out a dating profile from 2015.

And while we’re here, let’s talk about reliving your own wedding story like it is your entire personality.

Because your About page should not feel like a group LinkedIn profile, a bridal party intro, and a “meet the team” Instagram caption all had a baby.

This is where your about page and website copy need to do more than fill space. They need to help couples understand why they should trust you with one of the biggest days of their lives.

Table of Contents

The Generic “Fun Facts” We’re All Tired of Seeing

You’ve seen these before.

“I’m obsessed with coffee.”
“My dog is my whole world.”
“I love to travel.”
“I can’t live without tacos.”
“Random fact: I have three siblings.”

Groundbreaking stuff there, bestie.

Really helping couples decide if they want to trust you with their $50k wedding.

I’m not saying you can’t have a personality.

Please have one.

I’m saying your personality should support your brand, not distract from it.

The “My Wedding Made Me a Wedding Pro” Syndrome

Oh, and let’s talk about this one.

You know the bio:

After planning my own perfect wedding in 2019, I realized this was my calling. Now my husband and I run this venue together, and we love reliving our special day through our couples.

Stop.

Just stop.

Here’s the hard truth:

Your couples do not care about your wedding.
They care about their wedding.
Your wedding was years ago.
The industry has changed.
They need current expertise, not nostalgia.

Your story can matter.

But it has to connect back to how you help them.

If your About page is mostly a shrine to your own wedding, it is not doing its job.

Husband and Wife Venue Teams: A Special Note

Listen up, power couples running venues together.

Your couples do not need:

The full story of how you met
Your entire wedding gallery
Your proposal story
Your honeymoon adventures
Your perfect day relived forever

They need to know:

How you work together to solve problems
What each of you actually handles
Your unique skills and perspectives
Your current venue management experience
How you help bring their vision to life

That is the difference between cute and useful.

Cute is fine.

Useful books weddings.

Wedding Planners, This Is for You Too

Just because you had a wedding does not make you a wedding expert.

Stop leading with:

“My own wedding taught me…”
“When I was a bride…”
“At my reception…”
“My wedding mistakes…”
“My perfect wedding day…”

Start sharing:

Your professional training
Your real client successes
Your industry knowledge
Your unique approach
Your actual expertise

Again, the point is not to erase your story.

The point is to make your story relevant to the person deciding whether to hire you.

Why These Lists Are Actually Hurting Your Brand

Every time a wedding pro posts a generic fun facts list, a brand strategist loses their will to live.

Because those lists usually:

Scream “I copied this format from another wedding pro.”
Tell couples almost nothing about your actual value.
Make you sound exactly like everyone else.
Waste prime website real estate.
Give big “first day on Instagram” energy.

Your About page is not a throwaway page.

It is often one of the pages couples visit when they are trying to decide if they trust you.

That means it should be part of your stronger wedding venue brand positioning, not a scrapbook of random personality traits.

What Couples Actually Want to Know About You

Spoiler alert: it is not your hot sauce preferences or your football allegiances.

They want to know:

How you handle wedding day chaos
Why you are actually good at what you do
What makes your approach different
How you will make their day better
Why they should trust you with their wedding

Those are the details that matter.

Not because every bio has to be stiff and corporate.

But because your personality should be doing something.

The Personal Details That Actually Matter

Instead of telling couples about your coffee addiction, share things like:

The wedding crisis you handled like a boss
The unique perspective you bring to celebrations
The moment you realized this was the work you were meant to do
The way you think differently about weddings
The value only you can bring to their day

That is personal branding.

Not “I love Target.”

How to Share Your Personality Without the Cringe

Stop with the generic lists.

Start sharing stories that prove your value.

Stories That Show Your Expertise

That time I saved a wedding during a power outage? Yeah, let’s talk about why having a prepared team matters.

Values That Impact Your Work

My background in crisis management means I treat Plan B with the same attention as Plan A.

Experience That Sets You Apart

After 100+ weddings, I’ve learned that the most beautiful moments often happen off-schedule.

Those details tell couples something.

They show how you think.

They show what you value.

They show why you are the right person to trust.

What Your Website Should Actually Say

Instead of this:

Fun fact: I put hot sauce on everything.

Try this:

Want to know why I am obsessed with backup plans? Because after handling 200+ weddings, I’ve learned that the best celebrations look effortless because someone thought through what could go wrong.

See the difference?

One is random.

One builds trust.

This is also why content that gives couples a real reason to trust you matters. Search visibility can bring people to the page, but the copy still has to make them feel confident enough to take the next step.