Project Description

Challenge

Dry Creek Valley wanted to reach people who were unfamiliar with their annual event, Passport, and sign them up for their newsletter.

Strategy

We developed a sweepstake giving away two tickets to Passport.

Approach

  • Created a compelling Facebook ad campaign
  • Collected emails from entries
  • Announced winners and emailed non-winners encouraging them to purchase tickets

Results

 – 300+ new email subscribers

 – 18,500 impressions

 – 20+ purchases (over $3,800 in revenue) as a direct result of the sweepstakes and follow-up email

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