Case Study: Improving Marketing and SEO for Alexander Homestead

Alexander Homestead SEO Google Ads Case Study

Alexander Homestead SEO Google Ads Case Study


This case study aims to highlight the improvements made in marketing and SEO strategies for Alexander Homestead, with a particular focus on addressing the issue of incorrectly tracked organic traffic from in Google Analytics. As the client’s marketing and SEO manager, our objective was to enhance website traffic, conversions, and overall visibility in search engine rankings.


Alexander Homestead is a prominent venue in Charlotte NC known for hosting all-inclusive weddings and events. The client sought to optimize their online presence to attract more visitors, increase bookings, and improve overall business performance.


1. Enhance organic traffic: Boost the visibility of Alexander Homestead’s website in search engine results through effective SEO techniques.
2. Improve website conversions: Optimize landing pages, user experience, and call-to-action placements to increase conversion rates.
3. Rectify incorrect tracking: Resolve the issue with incorrectly tracked organic traffic from in Google Analytics.


1. SEO Audit and Keyword Research

  • Conducted a detailed SEO audit to identify potential issues, such as website structure, content gaps, and keyword optimization.
  • Performed comprehensive keyword research to identify industry-specific keywords with high search volume and low competition.
  • Developed an SEO strategy focused on optimizing website content, meta tags, internal linking, and backlink acquisition.

2. On-page Optimization:

  • Optimized landing pages by incorporating relevant keywords in meta titles, descriptions, and headers.
  • Improved website load speed, mobile responsiveness, and overall user experience.
  • Implemented structured data markup to enhance search engine visibility and generate rich snippets.

3. Content Strategy

  • Created a content calendar with a mix of informative blog posts, engaging social media content, and visually appealing images/videos.
  • Developed high-quality, keyword-rich content to attract target audiences and establish Alexander Homestead as an authoritative source in the wedding and events industry.

4. Off-page Optimization and Link Building

  • Conducted outreach campaigns to acquire high-quality backlinks from relevant websites, increasing the website’s authority.
  • Leveraged social media platforms and industry directories to expand online visibility and attract new visitors.

5. Tracking and Analytics

  • Reviewed and resolved the issue with incorrectly tracked organic traffic from in Google Analytics.
  • Regularly monitored and analyzed website performance, organic search rankings, and conversion rates.
  • Generated comprehensive reports to track progress, identify areas for improvement, and adjust strategies accordingly.


  • Source 1 (Google & Msgsndr): 4,196 conversions
  • Source 3 (Bing): 75 conversions.
  • Source 4 ( 56 conversions
  • Source 5 ( 45.55 conversions
  • Source 6 ( 29 conversions
  • Source 7 (Yahoo): 23.16 conversions
  • Source 8 ( 22.17 conversions.
  • Source 9 (direct): 21 conversions.
  • Source 10 ( 19.24 conversions.

1. Increased Organic Traffic: Implemented SEO strategies led to a steady increase in organic traffic, resulting in higher visibility in search engine results.
2. Improved Conversions: Optimized landing pages and user experience contributed to a notable increase in website conversions and event bookings.

Snowmad’s SEO and Google Ads accounts for 92% of the annual website conversions.


Through our strategic implementation of SEO techniques, content marketing, and improved tracking, we were able to enhance the marketing and SEO performance of Alexander Homestead. The website experienced increased organic traffic, improved conversions, and accurate tracking of traffic sources. These achievements have contributed to the client’s overall business growth and success in the highly competitive wedding and events industry.