Gustavo came to me in frustration – he had been a hair stylist for over ten years, but felt that he needed more clients to fill up his schedule and wanted more women’s color appointments.
Our strategy morphed over time, but our basic idea was to create a compelling website with great SEO that attracted customers, step up his social media game, tap into his referral business, work with Dallas micro-influencers and get him on a few different advertising platforms.
The first thing we made sure to do was to get his website looking great and placing him on the front page of Google for “lower greenville hair stylist”. After his website design was complete, we began simultaneously finding influencers that would exchange hair services for social media posts, social media advertising, Yelp advertising and his referral incentive program.
The results speak for themselves. Gustavo + his husband are relocating back to Miami and have asked to join forces with again for some marketing magic.
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