(And Other Questions You’re Terrified to Ask)

Let’s talk about why you’re letting perfect couples walk out your door without even trying to close. That knot in your stomach when it’s time to ask for the booking? It’s costing you more than just anxiety – it’s costing you weddings.

The Fear Is Real (But It’s Also Really Expensive)

You’re afraid of:

    Seeming pushy
  • Looking desperate
  • Getting rejected
  • Ruining rapport
  • Hearing “no”

Meanwhile, your competition is confidently booking the couples you let walk away.

Read The Room: They’re Ready To Book

You know those moments when couples are:

    Talking about their wedding as if it’s happening at your venue
  • Planning layout details without prompting
  • Asking specific questions about logistics
  • Getting excited about possibilities
  • Making eye contact with each other and nodding

That’s not them being polite. That’s them screaming “HELP US BOOK THIS VENUE!”

The Closing Questions That Actually Work

Stop dancing around the booking conversation. Start asking: “Based on everything you’ve seen, does our venue feel like the right fit for your vision?”

“Other than [address their stated concern], is there anything else preventing you from securing your date today?”

“It seems like our venue aligns with what you’re looking for – would you like to look at available dates?”

“I notice you’re particularly excited about [specific feature]. Would you like to see how we could incorporate that into your wedding here?”

The Art of Timing

Closing isn’t just about what you say – it’s about when you say it. Look for these golden moments:

When they’re emotionally connected: They’ve just fallen in love with your ceremony space. They’re imagining their first dance in your ballroom. They’re excited about the possibilities. This is not the time for another venue fact – this is the time to close.

When they’re problem-solving: They’re actively working out logistics or planning details. They’re invested in making it work. Help them make that final decision.

When they’re giving buying signals:

    Asking about specific dates
  • Discussing setup details
  • Planning timeline logistics
  • Talking about vendors
  • Making future plans

Handling Objections Like a Pro

When they say: “We need to talk to our parents.” You say: “Of course! Would you like to FaceTime them now? I’m happy to answer any questions they have.”

When they say: “We’re still looking at other venues.” You say: “I understand. What specifically are you hoping to find that you haven’t seen here?”

When they say: “It’s over our budget.” You say: “Let’s look at what’s most important to you and see how we can make this work within your budget.”

The Confidence Question

Here’s the real secret: Asking for the booking isn’t pushy – it’s professional. Your couples want guidance. They want confidence. They want someone to help them make this huge decision.

Closing Techniques That Don’t Feel Sales-y

    The Assumptive Close “Which date works better for you – the 15th or the 22nd?”
  1. The Summary Close “You mentioned [key points they loved] were important to you, and it seems like we check all those boxes. Would you like to secure your date?”
  2. The Question Close “Is there anything else you need to see to feel confident about booking?”

The Follow-Up That Works

If they don’t book on the spot:

    Schedule a specific follow-up time
  • Get clear on remaining concerns
  • Set next steps
  • Keep momentum going
  • Stay in control of the process

The Bottom Line

Stop being afraid of closing and start helping couples make decisions they’re ready to make. Your fear of asking for the booking isn’t protecting anyone – it’s just prolonging their search and your empty calendar.

Ready to start turning tours into contracts?

P.S. That couple touring your venue tomorrow? They want you to help them make this decision. Don’t let them down.