(Spoiler: No One Has That Much Imagination)
Did you think my cover photo was unimaginative? Wish you could see what’s going on in couples heads when you say blank slate!
Let’s talk about why “you can do anything here!” is making couples run away faster than when you mention your cash bar policy. That empty reception space you’re calling a “blank canvas” isn’t selling dreams – it’s creating anxiety about how much they’ll need to spend making it look like something.
The Empty Room Problem
Every time you wave your hand around an empty space saying “imagine this with…” couples are:
- Mentally adding thousands to their budget
- Texting their planner “HELP”
- Wondering why you have no photos
- Calculating rental costs
- Planning their exit strategy
Meanwhile, your competition is showing up with:
- Sample table settings
- Different layout options
- Design inspiration boards
- Lighting demonstrations
- Actual effort
Why This Is Killing Your Tours
Modern couples are touring your venue during:
- Their lunch break
- After a full workday
- Between other venue tours
- While planning 10 other things
- With limited time and energy
The last thing they want to do is stand in an empty room trying to picture their entire wedding. They’re not professional event designers – they’re busy people trying to plan the biggest day of their life.
What Couples Actually Need
Stop expecting couples to be interior designers and start showing them:
- Different table layouts
- Ceremony configurations
- Reception flow options
- Design possibilities
- Real wedding examples
And no, those three photos from 2019 don’t count.
The Investment That Pays Off
Want to actually book tours? Start investing in:
- Basic furniture setups
- Sample design vignettes
- Different layout options
- Lighting examples
- Visual inspiration
Yes, it costs money. But so does having an empty calendar.
How To Actually Show Your Space
Set up mini-vignettes that show:
- Ceremony seating options
- Reception table designs
- Lounge area possibilities
- Bar setup examples
- Photo opportunity spots
Give couples something real to look at, not just empty promises about possibilities.
The Bottom Line
Stop being lazy with your tours and start doing the work of helping couples see their wedding. Your “blank canvas” approach isn’t artistic – it’s just empty.
Ready to stop expecting couples to do your job for you?
[SHOW UP FOR REAL]
P.S. If the next words out of your mouth on a tour were going to be “imagine this space with…” – stop. Just stop.