Too many wedding venues are handling inquiries like a vending machine:

  • Couple inserts a question.
  • You spit out an answer.
  • Conversation over.

If your emails sound like a customer service bot—”Here’s our pricing. Let me know if you have any other questions!”—you’re making it way too easy for couples to walk away.

The Problem With Transactional Responses

When you only answer what’s asked, you’re:

  • Ending the conversation before it even starts.
  • Forcing them to do all the work. They have to figure out what to ask next.
  • Missing the chance to build a connection. And connection is what gets you bookings.
  • Instead of treating inquiries like a checklist, treat them like a conversation.

How to Keep the Conversation Going

Instead of just answering, ask a follow-up question. Make them open up. Give them a reason to respond.

Better Ways to Respond to Inquiries

Couple: “We’re looking at [DATE].”
You: “That’s such a great time of year! Is there a special reason you chose that date?”

Couple: “What are your wedding packages?”
You: “I’d love to go over options with you! Do you picture an intimate celebration or a big, all-out party?”

Couple: “Do you allow outside catering?”
You: “We do! Are you envisioning a formal plated dinner or something more laid-back like food trucks?”

Couple: “We’re still figuring things out.”
You: “Totally understand! What part of planning has been the most exciting (or overwhelming) so far?”

See the difference? You’re not just answering—you’re engaging.

Why This Works

  • It makes you stand out. Every other venue is just giving answers. You’re creating a conversation.
  • It keeps the couple invested. The more they talk to you, the more they picture their wedding at your venue.
  • It builds trust. You’re not just another salesperson—you’re someone who actually cares.

Stop Letting Leads Go Cold

If you end with “Let me know if you have any other questions,” you’re giving them an easy out.

Instead, ask something that keeps the momentum going.

Because the easiest way to book more weddings? Stop selling. Start engaging.