(And Your “Premium” Liquor List is From Costco)
Let’s talk about why couples are fighting with their families before they even book your venue. That bar package you haven’t updated since your own wedding? It’s causing more drama than a cash bar at a black-tie wedding.
Every time you send your alcohol options, you’re starting a family feud. The mother of the bride is quietly horrified at your “premium” offerings, while the father of the groom is already calculating ways to sneak in his own scotch. Meanwhile, the couple is staring at their screen, wondering why they’re paying $12 per person for wine they can get at Trader Joe’s for $2.99.
The Reality Check Your Bar Program Needs
Let’s be honest about your current packages. Your “Beer & Wine” option at $12 per person is essentially Two-Buck Chuck and whatever was on sale at Total Wine last Tuesday. Your “House Bar” for $18 per person features brands that remind everyone of their college mistakes. And let’s talk about that “Premium Bar” at $25 per person – putting Tito’s in a fancy glass doesn’t make it ultra-premium.
Even your “Ultra Premium” package at $35 per person finally includes some actual premium brands, but with a markup that would make a nightclub owner blush. We get it – you need to make money. But there’s a difference between profit and pricing yourself out of the luxury market.
This Isn’t Just About Alcohol
While you’re busy defending your packages to every father of the bride who knows his bourbon, you’re actually losing more than just bar revenue. Experienced wedding planners are steering their clients away. Luxury couples are picking venues with better options. And the couples who do book? They’re negotiating your prices to death because they know your markups are indefensible.
Creating a Bar Program That Actually Works
It’s time to build packages that make sense for today’s couples. Partner with actual beverage professionals who understand both quality and trends. Create modern cocktail menus that impress instead of embarrass. Consider consumption-based options that make everyone feel like they’re getting value.
Your premium packages should actually be premium. Think small-batch spirits, craft cocktail programs, and wine lists curated by someone who knows more about wine than “red and white.” Include trending alternatives like non-alcoholic craft cocktails and luxury mocktails. This isn’t just about alcohol – it’s about elevating the entire experience.
The Modern Bar Program Difference
When you do this right, something magical happens. Instead of fighting about bar packages, families start planning signature cocktails together. Rather than negotiating prices down, couples ask about upgrading. Your venue becomes known for its beverage program instead of infamous for its markups.
Structure your packages intelligently. Offer custom package building that lets couples create their perfect bar. Partner with local breweries and distilleries to offer something unique. Create signature drink programs that add value instead of just adding cost.
The Bottom Line
Stop turning beautiful love stories into family feuds over well liquor. Your bar program should enhance your venue’s value, not diminish it. It’s time to create beverage offerings that match the quality of your space and the expectations of your couples.
Ready to make your bar program as premium as your venue claims to be?
