Online Alcohol Marketing using SEO
Case Study: How we increase Casa Mexico Tequila’s website traffic through SEO.
First, let’s define SEO. SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Basically, you want people who are searching for your alcohol, craft beer, wine or spirits to find your website right at the top of Google and click to your website. SEO makes this happen.
Casa Mexico Tequila is headquartered in California but distributes its tequila throughout the USA. They wanted more tequila consumers to find their website on Google organically. We decided to optimize their website through blog writing about tequila topics, increase page speed, and enhance the user experience.
Your website can provide relevant information to alcohol consumers: cocktail recipes, mixers, 101 facts, and more. Give your website the opportunity to not only be on the first page of Google for relevant alcohol, spirits, and wine search terms but also to help educate consumers. Below is a graph showing the organic web traffic to Casa Mexico Tequila and how it has increased over the past year.
Two of our popular articles are “How to Make the Perfect Margarita” and “Three Questions You’ve Asked About Tequila.” Both educate consumers about tequila as a general, but also position Casa Mexico Tequila as a thought leader. With fierce competition from top brands including Jose Cuervo, Patron, Don Julio and more, it’s important for us to find and strategize our niche in the tequila market.