How to Design a Real Estate Website that Drives Profit
The Real Estate Business is Competitive and You Need a Great Real Estate Website
If you’re looking for a blog post about real estate website design, then this is the right place.
In this article, I’ll be discussing ten ways to improve your real estate agent website design and increase profits as a result.
Take note of these tips so that your site will rank higher on Google and drive more potential clients to it.
Wordpress Web Design
Wordpress is a free and open-source blogging tool. It’s also known as one of the easiest to use website building tools in existence today.
Some people think that Wordpress web design can’t be so great because it doesn’t look like you spent much on your site, but I’m here to tell you they’re wrong.
Real estate professionals have to decide whether they want to DIY their website or hire a professional. If you focus on luxury real estate, you may consider hiring a designer to match the look and feel of your brand.
There are plenty of Wordpress themes that look great and don’t require any coding knowledge.
However, if you want a really custom website that blows all your real estate agent competition out of the water, you’ll want to hire a real estate websites designer.
When it comes to website design, the theme you choose is extremely important. Not only does it set the tone for your site, but it also affects its usability.
If you’re not sure where to start, check out some of the best free WordPress themes for real estate agents, and you’ll be on your way to a more profitable website.
If you don’t have at least 80 hours to commit to your website build, we recommend hiring a real estate agent websites designer that specializes in the best real estate websites.
Mobile-Friendly Web Design
It’s no secret that more people are browsing the internet on their cellphones, but did you know having a mobile-friendly site can help your real estate website rank higher on Google?
If not, then it’s time to change that. You want potential buyers who are looking for houses in your area to be able to find your real estate services easily via their phones.
Luckily, making your website mobile-friendly is a pretty easy process. All you need to do is make sure that your site’s content fits within the screen of a phone and that it’s easy to navigate.
You can also use responsive design to make your website automatically adjust its size and layout when viewed on different devices.
This is a great option if you don’t want to have to create different versions of your website for different devices.
Your website menu should be easy to click on a phone, such as a toggle or hamburger menu.
The real estate industry is no different than any other industry with a target audience; you need a professional site and having a mobile-friendly design is one of the easiest ways to provide top-notch customer service.
When you are looking for the right IDX features, it is important to consider what will work best for your website and your site visitors. Here are a few of the most popular IDX features:
– Property search
This is probably the most essential feature of an IDX system. Your clients will want to be able to search for properties by location, type, and price.
A good mapping system is essential for real estate websites. It allows clients to see exactly where the properties are located.
– Property details
Your clients will want to be able to view detailed information about each property, including photos, descriptions, and MLS listings.
– Advanced search
This feature will allow your clients to do a more advanced property search. They can filter by price, beds and baths, square footage, lot size, and other features.
– Email alerts
You may want to have the option for email alerts so that you can stay updated on properties as they come onto the market
– Document sharing
This feature allows clients to share and download documents. They can also send feedback on properties they’re interested in.
Listing Display Features
Displaying your listings using a slider for featured listings and sold listings is a great and upscale way to show off your work.
Listing Search Features
Categorizing your listings by price range is an amazing way to display all of the properties you have for sale that may fall into certain ranges. These filters help users find their perfect home within minutes instead of searching through each individual page looking for what they want.
Listing Page Description Features
Having a page dedicated to each property for sale is an amazing way to display all of the important information about that home in one spot instead of having users click through multiple pages trying to find what they are looking for.
This makes it easier and faster for buyers, which also will help your website rank higher.
Another way to improve your website design is by using high-quality images.
Make sure that the photos you use are sharp and appealing to the eye. You can also add videos or an image slideshow to your site for a more immersive experience.
You should also pay attention to the layout of your website.
Try arranging things in an order that makes sense and is easy for users to navigate. If everything is cluttered or disorganized, visitors will be less likely to stick around.
One of the most important aspects of website design is creating a responsive layout.
This means that your site will look good on all devices, from desktop computers to smartphones and tablets. Having a responsive layout is essential for any business these days, so make sure yours is up to date.
When it comes to web design for real estate brokers, simplicity is key.
Don’t try to cram too much information onto your homepage; visitors don’t have time to scroll through pages and pages of text.
Even if you list luxury homes or luxury properties, you can remain the leading authority online by implementing these web design tips.
You should also use whitespace effectively in order to break up the content on your page.
This makes it easier on the eyes and helps prevent confusion. It also improves the overall design of your site.
When implementing changes to improve website design, I always keep home buyers and prospective clients in mind so they have an enjoyable experience getting through it.
If there’s anything about layout, visuals, ease-of-use, or any other aspect that would make navigation more difficult for users – then change it!
After finishing this article on real estate web design tips, go ahead and check out our awesome blog about SEO and marketing for real estate agencies!
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About the Author
Elizabeth lives at Purgatory Ski Resort near Durango, CO, but you can often catch her in Utah or Jackson Hole. Her favorite activities are backcountry splitboarding, resort snowboarding, skydiving, and rock climbing. Elizabeth was born and raised in Texas until 2016. On a whim, she quit her job, packed her car, moved to Colorado, and started her company, Snowmad Digital. Since then, she’s built out 3 camper vans and a teardrop trailer, traveled North America and abroad, became a licensed skydiver, fought fires, and taught herself to snowboard and rock climb. Oh, and she does marketing and SEO and all that fun online stuff, too.